Digital Marketing/ Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.
social media marketing (SMM)
search engine optimization
search engine marketing (SEM)
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
- XML Sitemap Optimization
- Competitors Website Analysis
- Relevant Content Optimization
- SEO Campaign Tracking
- Optimizing Links
- Meta Elements (Keywords, Titles, and Descriptions)
- Meta Keywords
- Meta Titles and Title Tags
- Meta Descriptions
- Clean URLs and Domain Names
- Inbound Links